Job Information
Walgreens Manager, Digital Experience in CHICAGO, Illinois
Job Description:
Job Summary
Responsible for managing a team of analysts and cross-functional partnerships while performing a wide variety of complex, strategic analytics for Digital Experience Optimization. This role develops the website product discovery optimization strategy including data analysis, reporting results, and process management from ideation to execution across all platforms. This role will analyze customer information, customer behavior, and competitive benchmarking to prioritize actions necessary to improve the customer research/shopping experience. This includes defining and leading testing strategy against customer journeys throughout the merchandising category. #LI-NL1
Job Responsibilities:
Analyze customer information including external data, internal research, site behaviors, post transactiondata, to identify the most significant opportunities to improve the customer experienceacross categories.
Create personalized journeys in product discovery category experiences tailored to customersegments.
Develop the category experience strategy, manage product roadmaps, and optimize customercategory experience for merchandising, taxonomy, facets, purchase path (search and navigation),data content, SEO and post transaction results.
Execute A/B split testing and multivariate testing to improve customer category product discoveryexperience and increase conversion rates and average order value.
Use analytics to troubleshoot and identify existing issues within the internal search and browsefunnel to remove friction and aid decision-making, while also having a strong understanding of external search impacts.
Drive site innovation through the investigation of new features and functions. Utilize customerfeedback and analytics to build business cases to support initiatives and programs.
Monitor the competitive landscape to help inform decisions and stay on top of new trends. Identifyopportunities to differentiate our brand in the competitive coworking vertical and identify bestpractices.
Document governance guidelines and standard operating procedures for digital experience, siteplanning, merchandising, QA team, and other cross-functional partners.
Develops and builds a page strategy that supports campaign goals and meets established keyperformance indicators and is customer centric, seamless, and intuitive by leveraging webanalytics data, and customer insights
Authors and deploys site content in compliance with established timelines; daily, weekly andmonthly
Build, maintain, and edit a bank of assets/graphics to re-use (resize) that can be leveraged toauthor pages in real time, adds copy updates and reorders/reconfiguring page flow
Create, maintain, and drive forward reporting strategies for the business
About Walgreens Boots Alliance
Walgreens (www.walgreens.com) is included in the U.S. Retail Pharmacy and U.S. Healthcare segments of Walgreens Boots Alliance, Inc. (Nasdaq: WBA), an integrated healthcare, pharmacy and retail leader with a 170 year heritage of caring for communities. WBA’s purpose is to create more joyful lives through better health. Operating nearly 9,000 retail locations across America, Puerto Rico and the U.S. Virgin Islands, Walgreens is proud to be a neighborhood health destination serving nearly 10 million customers each day. Walgreens pharmacists play a critical role in the U.S. healthcare system by providing a wide range of pharmacy and healthcare services, including those that drive equitable access to care for the nation’s medically underserved populations. To best meet the needs of customers and patients, Walgreens offers a true omnichannel experience, with fully integrated physical and digital platforms supported by the latest technology to deliver high-quality products and services in communities nationwide.
The actual salary an employee can expect to receive, plus bonus pursuant to the terms of any bonus plan if applicable, will depend on experience, seniority, geographic location, and other factors permitted by law. To review benefits, please visit jobs.walgreens.com/benefits.
"An Equal Opportunity Employer, including disability/veterans".
Job ID: 1417575BR
Title: Manager, Digital Experience
Company Indicator: Walgreens
Employment Type:
Job Function: e-commerce
Full Store Address: 433 W VAN BUREN STREET,CHICAGO,IL 60607
Full District Office Address: 433 W VAN BUREN STREET,CHICAGO,IL,60607-00433-04579-2
External Basic Qualifications:
Bachelor’s degree and at least 2 years of merchandising or digital experience OR a high school diploma/GED and at least 5 years of merchandising or digital experience.
At least 1 year of direct leadership, indirect leadership and/or cross-functional team leadership.
Willing to travel up to 10 % of the time for business purposes (within state and out of state).
Preferred Qualifications:
Experience working in adigital environment.
Experience working with B2B or B2C website plaforms.
Experience working in fast-paced environment.
Strong knowledge of consumer product merchandising and visual merchandising.
Knowledge of customer centric retailing principles and the analytics of customer purchase behavior.
Strong knowledge of web analytics and KPI's.
At least 3 years of experience of direct or indirect management of team members, includingassisting in the development, training and assignment of work/projects to other team members.
Experience working with Adobe Experience Manager (AEM), Adobe Analytics, and other Adobeplatforms
Experience with Workfront or similar project management tools
Experience working with PowerBI creating, maintaining, and curating visuals using various datasets
Experience with Algolia search platform
Proficient in Microsoft PowerPoint, Excel, and other Microsoft suits applications.
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